I haven’t slept a wink – I had wonderful meetings all day- telling Linda Ingold at the Vermont Women’s Business Center about my major coup of the cafe, then I went to see Dan Jones of the Barre Partnership, a great business group that I can’t wait to get involved with to help marketing the new Barre downtown that’s going to have a HUGE makeover. Dan owns Maplecroft B&B (go see this website – absolutely GORGEOUS) and he loved the idea of gourmet coffee in the region – hey, maybe a new customer for Brown and Jenkins!
Before my galavanting around town, I sat down and created my Got Clicks Cafe logo using Serif (here’s a demo of how to use it if you wanna try creating your own:)
I love it because it has all the colors Giselle of Portable Pallette recommended for the cafe. The 3-color blue palette will dress up the front of the building and the warm creams and caramels will fill the inside. Yummy or what??? I can’t wait to get started!
Sometimes, a logo will just come right on the screen for me, easily, effortlessly. Other times, it’s a struggle from start to finish. Either the client doesn’t provide me much information (sometimes they don’t know…) or I haven’t listened carefully enough to their needs, or desires.
My friend, Deb Shelby of i-Ensemble gave me sage advice on logos: “if you can sew it on a shirt, it’s a good logo.” Amen, sister.
So here are some quickie tips that apply to a great logo:
- Can I tell in 5 seconds what your business is from your logo?
- Is it easy to read from a distance?
- Does it have a balance of colors?
Now, how about branding?
- Your website, your stationary, business cards, rack cards all should match
- You convey the same message throughout your advertising
- It’s easy for people to remember what you do
Kate Powell’s work at Powell Design Studio I absolutely love and I refer lots of clients to her. She just has a great style and seems to have a gift of understanding her clients’ needs. She’s also very reasonably priced.
When Shopping for a Graphic Designer:
- Find out upfront how they charge – some want 50% upfront, some charge by the hour and some charge by the job. Put a cap on the hourly ones – those can get outta hand in a hurry…
- Remember – many artists are NON-REFUNDABLE so your 50% deposit is gone. Make sure you’re clear on the rules before you get in too deep.
Put a lot of thought and energy into your logo – it’s right up there with the importance of a kickin’ domain name. It’s the calling card customers will remember about you.