Last week, I was on the Mark Johnson Show talking about internet marketing and of course, the typical questions came up: why do I care about a picture of somebody’s toast? A lot of people don’t “get” Facebook; what does her toast have to do with me selling my stuff? Every good sales pro knows: people buy people. They buy the storyteller, toast and all. Facebook is all about storytelling. Blogging is about elaborating on the story. You sell when your story’s compelling enough to convince your customer that you’re The One.
So you don’t think Facebook fits in your business model? Maybe it doesn’t – not every personality works for Facebook. Many balk at the idea of having to set-up a personal page in order to start your Facebook business page. For that client, LinkedIn may make more sense. For clients who don’t have a lot to say, a Twitter account may work better. Yes, take your comfort level into account, but more importantly, find out where your customers hang out. When you can envision your customers, you’ll have a much better chance of reaching them and making it easy for them to buy from you.
Facebook Conversation Starters:
Here are 5 Tips to help you start a conversation on Facebook:
- Like Your Clients – If you’re not following your clients on Facebook, why not? If you’re a B-to-B business, “like” their business pages. If you’re B-to-C, your business page cannot follow an individual, however, give them a reason to like your page.
- Offer Incentives – I offer $10 off my Got Clicks Tweak consultations for clients who “like” my page. Thank those who take advantage of it.
- Comment on Client Pages – Facebook is not all about you – once you “like” client pages with your own page, go ahead and comment on their feeds. Ask questions that will help them get clients.
- Share – It doesn’t hurt to share your client’s page with your Facebook fans. Chances are, they’ll appreciate it so much, they’ll be more than happy to reciprocate.
- Contests – I created a contest landing page that I change out on my Facebook page. Here’s a video to show you how to do it:
This entry was posted in Facebook, Social Marketing, Social Media and tagged facebook for business, facebookin for bucks, got clicks, Mark Johnson Show, Sarah Spencer, vt internet marketing firm, wdev.