I went to the #facebookroadshow last week in Burlington and enjoyed the presentation, however, as an Event Marketer, I was a little surprised that some key components for a roomful of social media junkies were overlooked:
1) Not one hashtag on any of the attractive blue Facebook folders for us to broadcast in real-time. I had to stumble around on Twitter before I found the #facebookroadshow for the good ol’ #btv.
2) The Burlington Small Business Page Facebook set up for us didn’t work until 4 days after the event. If this were some local yocal outfit, I’d understand, but this is FACEBOOK… I was a little surprised.
Okay, enough kavetching (is that how that’s spelled? Somebody’ll call me out on it.) The case studies were compelling, the presentation smooth, they kept the audience until the end w/ a great prize of $2500 in Facebook ads, so that all went over well. They had a full house, too – and bagels. Great bagels.
Some of the things Facebook’s rolling out are pretty neat. I’ve already told you my thoughts on the Facebook Boost in this last exciting Got Clicks episode… proceed with caution. But this just happened while I was visiting the Burlington Business Group – when I clicked on notifications, Facebook has told me that 3 of my posts are performing better than 95% of my other blurbs. Hmmm…
As a marketer, I think that’s pretty darned clever, don’t you? Facebook’s going out of its’ way to tell me which posts would be a good bet for a boost. Kinda cool, however, once you start boosting, you’ll notice your spend gets progressively more pricey. And when you stop? Expect your reach to plummet. That’s why it’s important on a business page to keep engaging with other businesses. Don’t just visit your own page and stop there – go on your business feed and start conversations. Join business groups where you can comment as your business profile. If you can’t comment as your business, then encourage others to “like” your business page.
Facebook has a long way to go before they make it more business friendly. Some of you may be scratching your head wondering if Facebook is even worth the time for your business. My answer? A very emphatic yes. If you wanna know why, peruse my blog or better yet, just set up a time to talk and I’ll help you formulate a master plan for your social media domination.
My wish list for Facebook?
- Make it easier to join a business group as your BUSINESS profile, not your personal one.
- Have the business home page newsfeed easily accessible on a smart phone.
- Show a few more ways to increase “likes” to your business page.
I hope the Facebook Santa’s listening…