Rebranding the Right Way

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tootsies7daysDaisiesAwardIt’s one thing to get the marketing message right for a new business, but what about a well-established, well-loved, successful business? That was the challenge that came into the shop a couple of months ago.  How do you transition clients over to the new brand?

Verrryyyy slooowwwly…

Beth Estey of Tootsie’s Mini Spa had a couple of dilemmas:

1)  Gift Certificates – The system she had was tricky for customers to order gift certificates and print them off.

2)  Rebranding – While Tootsies had received 5 Daysies awards for Best Pedicure, they were being pigeon-holed into that one service.  Many customers were surprised to learn of all the other offerings.  Beth needed a way to educate her clients that Tootsies was a lot more than playing footsies…

4)  Social Media – Tootsies has a very loyal following, how were we going to bring them to liking a new entity such as Mini Spa VT?

Here’s a before/after video of the transformation of the website.  You’ll see some of the ways we made it easier for Beth’s clients to buy from her.  What do you think?

Last Saturday, Beth conducted a “Win a Free Facial” Facebook contest which was very popular.  She gave me one so I could have the whole experience.  The result?  The REN products left my skin softer than a sugar glider.  She had light appetizers, she had another upsell opportunity of receiving a full-blown facial for $50.  She also took the care in writing down all the products used that day and emailing the list to the client so they knew the products.  Later, she’ll set up a coupon code so those same participants can use her new website to order REN products at a discount (how cool is THAT?)

As for transitioning the social media, Beth will use the techniques outlined in this blog post – again, it will go slow and steady so that clients aren’t jolted.  If you make it easy for your clients to continue buying from you, tell them what you’re doing, give them a forum to give an opinion (such as Facebook), you’re engaging your customers and have your hand on the pulse.

If your company needs a website makeover, let’s talk!


11 thoughts on “Rebranding the Right Way

    Carly Alyssa Thorne said:
    November 13, 2013 at 10:11 am
    Carly Alyssa Thorne said:
    November 13, 2013 at 10:12 am

    Like the rebranding and the post, would Still LOVE to see more sharing buttons on your wordpress.

      Got Clicks? responded:
      November 13, 2013 at 1:11 pm

      Thanks, Carly – dually noted. I’m sitting waiting for my dental appointment to begin, so this is a most welcome distraction. 🙂

    Barbara said:
    November 13, 2013 at 10:20 am

    That’s a complete makeover, Sarah, like your post. Like Carly I missed the sharing buttons but did it via Pinterest, twitter and YouTube.

      Got Clicks? responded:
      November 13, 2013 at 1:09 pm

      Thanks, Barbara! I really appreciate it. I will need to get busy on putting share buttons up – (The Cobbler has no shoes is alive & well) – I’ll have to slow down & make time to put those tools up. What a nice trouble to have. 🙂

    Scott Glaze said:
    November 13, 2013 at 12:11 pm

    Love the website, it looks very user friendly. I agree with Carly, that there should be more share buttons such as G+ and LinkedIn.

    Carmen the Wanderlust Woman for Effortless Living said:
    November 13, 2013 at 12:39 pm

    Great re-brand. I am sure it will be well received. Xx

      Got Clicks? responded:
      November 13, 2013 at 1:07 pm

      Thanks, Carmen. I appreciate your kind words.

    Maggie DeGennaro said:
    November 13, 2013 at 2:21 pm

    Enjoyed reading this article…thank you..

    Tereza Litsa said:
    November 13, 2013 at 3:50 pm

    I believe that these tips can make rebranding seem easy (which is not for every case)!

    HeatherJabusch said:
    November 13, 2013 at 7:11 pm

    Wow! This place looks amazing. I am ready for a spa day for sure. I love the details on the website, like the section about the employees and the pic of the chairs. I think the website itself should have more share buttons.

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