I had a friend of mine message me on Facebook asking how to consolidate all of her contacts from Facebook, LinkedIn and Google +. I thought this would be relatively easy and started putting a Yahoo account together so I could import my contacts, then export to a spread sheet. The answer? You can’t do it anymore:
I was feeling a bit like Facebook and Google+ are the Hotel California, you can checkout anytime you like, but your contacts can never leave. This is good news for folks who want to know their contact information is private, yet a pain in the neck for those of us who’d like to have our own personal friends and contacts in one place. LinkedIn DOES make it very easy to upload your contacts – I’ve spelled it out here:
Bottom line? Download your contacts while you can in LinkedIn and stay tuned on any work-arounds for Facebook and Google+. If you have any ideas, I’m all ears – this is a really interesting turn of events concerning privacy and ownership of information you upload into these social media giants.
One certainty in Internet Marketing – change is inevitable. I had done a webinar a few months ago called, “Niche not Noise” and turned it into a free e-book and video to show people how to brainstorm new business ideas and hone in on keywords to trigger a search for customers to find you. Recently, I learned the Google Keyword Tool was no longer available, except if you setup Google Adwords. I’ve created a video tutorial on using the new Keyword Planner which you can watch in this little 5-min ditty below:
A tool I mention in this post is Market Samurai. I find it gives me A LOT more information than the Google Keyword tool ever did. I loved it so much, I signed up as an affiliate to share it with others who struggle with finding the right keywords. There’s a free trial you can sign up for HERE. I highly recommend this tool.
Please let me know of any tools you use out there so that I can pass it along to others.
Have you ever endured a department head meeting monopolized by that one person who speaks for 20 minutes without saying much of anything? That’s my concern with the latest In-Depth Content craze. It’s original intent was to be a warehouse for white papers. However, seeing the Twitter #indepthcontent hashtag bandied about shows some marketers are mistaking crap for content. “How to write #indepth content that Google Loves” boasts one early adopter. What about what you love? What your readers love? Yes, if it takes 900, 2000, 60k or 100k worth of words to say it, by all means, do it -but don’t write for the sake of writing what Google loves, write with a clear purpose in mind.
- Write with Purpose: What idea are you trying to get across? Do you have a different point of view that’s interesting?
- Write in Service: Are you writing to solve a problem or are you writing for Google? The key to great content is knowing who you’re writing to and why you’re writing in the first place.
- Write for Engagement: Does your topic encourage conversation?
- Write Strategically – Who are you talking to? Are you sharing your writing with those who care? Are you writing to those who need to hear your message?
Honing in on who you’re talking to makes the writing flow. Writing in service comes from the heart – there is no better content than articles written from a place of service. Writing for engagement is the art of the storyteller. If you’re stumped on how to make your content engaging, go to your local diner sometime and just listen. You’ll spot ’em a mile away; they have the whole lunch counter enthralled with a story that’s just as juicy as today’s bacon and cheeseburger. It’s a story worth repeating to your family at home, at the water cooler at work, only now LinkedIn is the watercooler, Facebook’s your family at home. Knowing who will be interested in your story is the basis of smart, strategic marketing. If you need help figuring out your messaging, I’d love to work with you.
- The most strategic step in effective marketing that most businesses neglect
- The 7-7-7 Principal – Learn how to turn your passion into profit.
- Useful tools to research your business idea to see the number of potential customers searching for your particular product or service.
- How your audience finds you.
- How to create your USP (Unique Selling Point)
- 8 Must-have tools to discover your special niche- and how to use those tools.
– BONUS: Marketing Budget ROI Worksheet
The Marketing Budget ROI worksheet is really helpful. I use it with new clients to figure out how much to spend for each new customer you bring in for your product or service. You can find that in the back of the e-book. This is all free – it’s a recording of a webinar I did on this topic a few months ago coupled with a 20-page excerpt from my book, “Niche not Noise.” I just brought out the meat-and-potatoes so it’s a useful working document for you. The upcoming book will be filled with interviews from clients and others who have successfully created and marketed a niche business. I’m really excited about what I’ve learned so far and I wanted to get this in your hands as soon as I could so that more people can be enjoying their business instead of closing it down.
Are you ready? I can’t wait for you to get started. This is the most important step to business success. Please set aside an hour to watch the video, review the e-book and take plenty of notes. Believe me, one hour of your time is worth the investment; especially when you could save yourself from wasting thousands of dollars on a business that has no client base.
Don’t let me keep you – GO GET STARTED!