Latest Event Updates

Got Clients? No? Then Stop Putting Cats in Dresses

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Two_cats,_dressed_as_humans,_holding_rope,_which_doll_appears_to_be_skippingBack in January, I had the assignment from hell.  Every day, I had to cold-call 50 people I didn’t know, asking if they wanted digital marketing for their business. There were several things wrong with this scenario:

1) Most people I spoke with didn’t know what digital marketing was or why they needed it.

2) I had a quota to fulfill, so I didn’t have the luxury of time to research their companies.

3) I undervalued what Got Clicks brought to the table thinking that a big-named company could deliver the goods better than my little company. I was wrong.

4)  The power is NOT in the list, (I had literally thousands at my fingertips…) the power is in what you have to offer.

What did I do? Well, I didn’t hit quota, I can tell you that. (Nor did many of the other salespeople I had trained with for that big conglomerate.) But I came away with something far more important. We were missing something in our technique – the ability to listen.

Stop Putting Cats in Dresses

I made the simple (yet fatal…) mistake of talking about my solution before understanding their company, their products, or even understanding what their pain points were. As entrepreneurs, we create a product or solution first and THEN look for customers to sell our product to. It needs to be the other way around. Find the Pain, Find the Money THEN Follow Your Heart. Otherwise, you’re putting cats in dresses – forcing your solution to people who really don’t want (or need…) what you have to offer.
I spent endless amounts of time yapping about how I used Facebook, Twitter, LinkedIn and a kickin’ lead capture page to generate leads (and results.) What’s wrong with that? Nothing –  if it’s the right fit for that customer.

But what if it isn’t?

I’ve had more than one client have HUGE success independent of social media. Why? Because they spent the time learning what their clients REALLY were hungry for. They created what I like to call “Raging Cookie Fans.”  Raging cookie fans will go to great lengths to find you if you have what they’re hungry for.  Social media and web pages only make it easier for them to find you.  But you MUST have the product, solution or service your fan base is hungry for, otherwise, no Facebook, Twitter or cool website will EVER work if you fail to understand the pain points your customers face and how you can solve them.

The Click Retreat Begins This September

IF…

S-E-L-L is a four-letter word
Marketing means misery
Your client base has fallen off and you don’t know why…

Then maybe it’s time for The Click.

I began teaching this workshop last April and it was a HUGE success. I’m teaching it again in September and it’s perfect for those of you who are:

  • Stuck in your business and need a serious reboot.
  • Considering starting a business, but you find social media and website stuff overwhelming.
  • You want some hand-holding and help honing your message and finding RAGING cookie fans for your product or service.
  • You’d like someone to unveil your communication style and how you can successfully approach your clients without it being a hollow, sales-y pitch.
  • You want to meet other entrepreneurs who are interested in joint venture opportunities.
  • You want a weekend away where your main focus is on the messaging of your company.
  • You don’t want a “rah-rah” weekend and then it’s over. You want continuity, a well-defined start-to-finish program that you can implement with your style and your clients in mind.

If it’s time for you to Find The Click, LEARN MORE HERE

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Pulling Yourself Up After Depression

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10534302_10202871072639620_3481078607123130324_nAfter sleeping on friends’ couches, bunking in spare rooms, having our dog mark her new territory at the most inappropriate times, I finally came to the end of my patience.  I snapped.  I cried.  I felt disoriented – muddled and couldn’t think my way out of a paper bag even if I wanted to.  Chaos gives you the gift of seeing what really matters and my First Mate, Vinny, is at the top of the list.  We have stepped into the unknown and it is as terrifying as it is empowering.  As I broke down for the 1,000th time, Vinny quietly brought me out in the kayak onto Lake Rescue (yes, it really is called Lake Rescue…) and pulled my boat up alongside his.  “We’re in this together – I’m sorry if my words hurt you earlier today, but I love you very much.”  Stinging words, lashing out, endless crying jags, lack of sleep and mountains of stress result in one winged-out Sarah.  It is at these times when things are at their darkest; when you question everything including the point of your own existence.

I’ve never met Cheryl Hanna, the law professor who was a popular commentator on WCAX who recently committed suicide.  I don’t watch TV, so I can’t say I’ve ever seen or heard her before.  But I can certainly feel her – that dark, lonely place where no matter what you do, you just can’t pull yourself out of a long, dark depression.

Eva Sollberger’s post rang true, brave and honest.  She wrote:

“So I’m taking off my social media mask for a moment to be as human as I know how to be. Let’s be kind to each other as we all try to figure this beautiful and sometimes terrifying life out.  Rest in peace Cheryl. You fought so hard and accomplished so much. You make us brave.”

While I’m not sure if Cheryl’s action made me feel brave; Eva’s tender commentary did make me think.

A lot.

Do we really need to wear a mask on social media?  Is it all too real for those of us who show our persona’s in the public hot lights – where the cloak of social anonymity somehow makes the timid say the most rancid comments, all in the sake of “being honest?”  Cheryl was concerned someone would “find out” about her illness and “take her down.”  So she (and many of us,) continue to mask it until it spills out in the weirdest ways.  There’s a fine line between being “honest” and being hurtful.  I used to tell my son, it’s so much better to be kind than clever – especially in the world of social media. But then, what a world if we all ran around as mindless Pollyanas with our rose colored glasses slipping down our collective noses as we pass judgement upon those who dare to say, “I’m having a really shitty day.”  You can choose joy all day long, but eventually, it sounds hollow, fake and lacks the altruism originally intended.  I’m not saying to be a Debbie Downer or Pollyana – I AM saying… be honest.  Post with integrity.

I love posts that make me think, and especially the ones that make me FEEL… No, I don’t know Cheryl, but I really appreciated Eva’s brave, honest words – letting down the costume mask and sharing a commonality those of us who have dealt with depression endure.  That’s when it stops being social media and starts being human.

Lake Rescue continues to resuscitate me, but it’s always nice to have someone pull your kayak up alongside them when you’re too tired to row against the tide.  Thanks, Eva, you’ve made me more mindful to write what matters, what makes me feel and stay true to it.  We need to be kinder by helping each other navigate safely to shore or to pull each other up when we drift off course.

 

Finding Your Voice – A Social Media Crash Course

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Find The Click - Stand Out in Social Media
Stand Out in Social Media

I’m working with a few clients who have gone to my 2-day retreat, The Click and we’re doing the second of 12 follow-up sessions.  Every one of them wants to rush right to the social media piece.  The conversations all start the same:

“Sarah, when will we talk about Facebook?”

“We can talk about it right now.  Why do you want to be there?”

“My daughter says I HAVE to be there.”  She sighs, resigned to the fact that technology has robbed her of the human touch – the face-to-face communication she relished in her 27 years in the corporate sector.  A handshake and a contract were her symbols of success.

“Maybe you don’t need to be on Facebook at all.” I reply.

“I don’t??”  I hear her voice brighten.  It happens with each of my clients over 50 – most have been in corporate jobs and social media belongs in the realm of their teenage sons and daughters.  Or, of those who have wa-ay too much time on their hands.

“It’s just so much drivel.  I don’t like everyone knowing my business – it’s so intrusive.”

“Yes, it can be.  So can a diner.”

“A diner?  What does a diner have to do with Facebook?”

When I was a kid, after we worked the horses on the track, we headed over to the local Dunkin Donuts for our reward – a donut and steaming mug of hot chocolate.  Walt, the owner of the racehorses, always had the newspaper open and he’d read our horoscopes aloud.  The banter would begin – “Oh so THAT’S why you’re in a mood this morning.”  We’d all laugh and poke fun at each other.  We’d find other stories about the horses, the track, the cold, the heat.  Year-round, it was our ritual.  I don’t hit the track anymore, or even a newspaper.  But I do hit Facebook for pretty much the same thing – engagement.

Just like when you walk into Barnes and Noble for the first time – it’s OVERWHELMING.  Yet, when you see the sections that interest you, you can easily get lost for hours perusing books and magazines that pique your interest.  Not a bookstore fan?  How about a hardware store?  Send me over to the paint chips and I can easily amuse myself.  Once you learn the tools you can use on social media to hone in on your interests, then it starts to make sense.  You can find all kinds of people who share your interests and that’s where it can become not only beneficial to your business, but it can be (gasp…) FUN!

So no, don’t force yourself to endure social media, find the reason why you WANT to be there, not why you HAVE to be there.  Find someone who can show you the ropes.  Follow (or “like”) people who you resonate with, who have something interesting to share.  Most importantly, don’t make it all about promoting your business – the secret to social media success is sharing other people’s success.  On my Got Clicks Facebook page, most of the posts you’ll see on there are about what my clients are up to. They have so many fascinating stories, I love to share what they’re up to.

So how do you sort through the drivel to enjoy the divine?  Here are some tips to navigate Twitter, LinkedIn and Facebook (it’s long, but useful.)

Twitter: 

  • What is it for? Best used for headlines or short news.  Only 160 characters, so short and sweet is key.
  • # (hashtag) is used to search for conversations like #babyboomers, #loa, #abrahamhicks.
  • @ sign is used to include people in a conversation so they can be “tagged” in your post and see your comment.  It’s also used to search for people @gotclicksbiz for example, finds Got Clicks and Sarah Spencer.
  • bit.ly or goo.gl – Use these tools to abbreviate long urls so they fit inside Twitter’s parameters
  • Lists – Great for organizing people you have in common (ie I have a list of “Marketing Gurus.”)  You can find List in the upper right corner where the gear is.  Click on the gear and you’ll see how to create your list.

How do I communicate on Twitter?

  • Reply – If someone makes a comment, you can click “reply” to engage in a conversation.
  • Retweet – This is the same as “sharing” a post.
  • Favorite – Similar to the “Like” button on FB if you don’t have anything else to say.
Why would I use Twitter for Business?
 
  • When you want to test a specific market to see how active it is (ie #babyboomers, #tires, etc.)
  • When you want to tweet about a time-sensitive event, such as a conference, you can find others who are experiencing the same conference by using #nameofyourconference, and meet them for coffee, lunch, etc.  Great for impromptu connecting at an event.
  • When you have writer’s block for your blog, website, presentation, etc. and you need inspiration.  Just pull up your list of gurus you enjoy and become inspired from their posts all in one place.
LinkedIn:
 
  • What is it for?  Business networking, finding a job and finding customers if you are in the b-to-b sector.
  • @ sign is used to include people in a conversation that may be relevant or for searching.
  • Posts – Found on the left-hand drop down next to the search box.  This is AWESOME for finding articles relevant to your industry (ie “55+ entrepreneurs, babyboomers,)
  • Groups – Great way to connect to people you need in your circle of influence.  Find a contact you’d like to know better, scroll down on their profile.  Search for groups you may have in common and join the group. Then, when you click “Connect,” when asked how you know them, in the drop down, you can say you have a group in common to get the conversation rolling.
How do I communicate on LinkedIn?
 
  • Post links to blogs relevant to your industry.
  • Participate in groups with thoughtful questions to encourage participation.
  • Service, service, service.  Always be looking for how you can serve OTHERS, not necessarily yourself.
  • Formal – business only.  This is NOT where you post what you had for breakfast or how you partied hearty.
Why would I use LinkedIn for Business?
 
It makes connection on a business level very easy.  It shows you as the expert in your industry.  Definitely the place to show and tell what you know for the benefit of other peers in your industry or in industries you wish to sell into.
Facebook:
 
  • What is it for?  Think of Facebook as your local diner.  All characters from all walks of life enter in with the good, the bad and the ugly.  Real Estate agents, car salespeople, generally anyone who sold used to swear by visiting the local diner on a daily basis to get the heartbeat of the neighborhood. Now?  It’s Facebook.
  • @sign is used to include people in a conversation that may be relevant or for searching.
  • # (hashtag) is used to search for conversations like #babyboomers, #loa, #abrahamhicks.
  • Personal Page – You must have a personal page first before having a business page.
  • Business Page – Can be accessed either in the drop-down on the upper right or the left side of your page.

How do I communicate on Facebook?

  • Comment with links back to your blog or website.
  • Comment on posts relevant to you.
  • Like comments you agree with.
  • Ignore idiocy.
  • Remember your mother – don’t say or post anything you wouldn’t say in front of your mother.
  • It’s always better to be kind than clever.
  • 80/20 rule:  80% interesting, relevant articles.  20% selling your stuff.
Why would I use Facebook for Business?
  • People buy people.  Facebook shows you have depth as a person and not necessarily always pushing your business.
  • ALWAYS make certain you’re clear on who you’re posting as, your business or personal before posting.
  • If you find you’re not getting a lot of views on your business page, you can always share it using your personal page.
  • Facebook is VERY social (which can make an introvert run for the hills.)  The key to the Magic Facebook Kingdom is the power of numbers.  The more likes, the better your chances are of being heard.  The more interaction?  The more likely your post will be seen in others’ news feeds.
  • If you’re new to the game, “like” some pages who have 500 or more “likes” and see how they play the game first.  See if they’ll share a link you’ve offered to their audience to grow your own.
  • Contests- Great way to build your fan base.  Rafflecopter offers a platform and it’s free.  Make sure your prize in RELEVANT to what you sell.  Otherwise, you’ll just get “junk” posts.
Hootsuite
 
  • What is it for?  Use it to write for all your social media under one umbrella.  You can easily put all your posts for the week on a Sunday night while watching TV.
  • You can post across all platforms or select one or two depending upon relevance.
  • Short stuff – Twitter Feeds.  Business oriented:  LinkedIn & FB Biz Page  Interesting Pics:  FB Personal.
  • Abbreviated Links – Hootsuite  automatically shortens long urls for you.
  • Scheduling – VERY important.  Know when your audience is on.  I find 7:10 am for some reason is a great time for me to post.  Experiment and watch your stats to see when you have the most engagement and make it a habit to connect with your audience on a regular basis.
  • RESPOND – For goodness sake, respond if someone’s kind enough to like or comment on your post.  See what they’re up to and share their stuff if it’s relevant and important.  The worst you can do is let a whole week go by and not check your inbox.  Respond just as if these were customers calling you on the phone.  Because one day, if you play your cards right, they will be.

I’m offering my 2-day retreat and 12-one-on-one internet marketing sessions with The Click this coming late August – September.  I would love to see you join us.  It’s designed to help you hone the messaging of your business to help you find “raging cookie fans,” people who want, need and are willing to pay you for your products and services.  Check out the 5 minute video and see if it’s a good fit for you here.

The CEO and Social Media – A Tricky Walk

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CommentI recently worked with a large Vermont company to obtain a contract to manage social media for them.  One of the topics that came up repeatedly surrounded the ethics a public company faces when posed with less-than-flattering posts from trolls.  How do you handle it?

I had this question come up when I taught a seminar in Lake George where competition between hotels and B and B’s is fierce.  Many of them relayed stories about competitors posting negative reviews on Yelp and Trip Advisor.  So what DO you do?  Is the response for a small hotel or BnB in Lake George different than what I would advise a large, publicly traded company?  Suddenly, my ethical compass was tied in a knot.  As I went sans sandwich or bathroom break and we were closing in on 6 hours of grilling, the magical question came up.

“If faced with a negative comment on our social media page, how would you handle it?” I was asked as my potential new client leaned forward.

“It depends.”  I said. “Is it a common problem that more than one person has posed?  If so, you may want to address it internally and then respond on your social media outlets.  But it needs to be communicated clearly internally so the message is well thought out before broadcasting on social media. However, don’t sit on it for a week – Social Media is immediate and demands attention or you’ll be seen as uncaring in the face of adversity.”

My interviewer leaned back in their chair with a decided frown briefly crossing her face.

“No, that’s not how we work here.  We are a publicly traded company.”

“So, what do you do?”

“Nothing.  We don’t respond.”

Wow.  She explained it further to me,

“If we give attention to someone complaining on our social pages, it leaves us open for liability.”

“Do you offer to reach out to them offline via email or customer service line?”

“No.  We also do not post news stories that are unflattering to our customers.”

I shifted in my chair.  If it’s a troll and they just post on a large corporate entity’s page to get more attention,I agree, do nothing; most intelligent people will understand that the person’s not worth your time.  What’s even sweeter is if you’ve taken the time to cultivate a loyal following of your brand, many of THOSE customers will step up to the plate and address it for you – establishing something that money simply can’t buy and that’s customer loyalty.

However, in a situation where there is genuine customer dis-satisfaction, my gut just tied in knots over their answer of doing – nothing. If you make a mistake in your company? Fix it.  If it adversely affects others?  Tell them.  Fast.  Give them an idea when you’ll be able to solve it just as Buffer did a few weeks ago when they were compromised.    Posting unflattering stories of your clients I don’t recommend, but I also don’t think it’s right to bury your head in the sand, either.  Does your customer know the story’s out there?  What’s their take on it?  Perhaps you could offer a platform to your customer that the traditional news media hasn’t given?  It’s a slippery slope for a CEO to determine what is released into the Wild, Wild, Web.  That’s why Buffer’s story is so wonderful:

1)  The CEO addressed the issue directly.

2)  They responded within 10 minutes of the breach.  On a weekend.

3)  They could have lost customers, but instead, they gained the magic glue that’s been holding companies together long before the Internet:  TRUST.

Yes, if you have a chronic Negative Nellie posting on your wall and it’s minor, let it go.  However, if it is customer-affecting, is seen as a sore-spot and you can take action to resolve it, take action.

Planning Posts Prevents Poor P.R.

Get your ducks in a row internally first, so that you have a game plan. Then, by all means, communicate with those who put you in the driver’s seat in the first place – your customers.

 

Facebook – Are You There? Should You Be?

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About a year ago, I spent so much time extolling the features of our products (Social Media Management, Search-Engine Friendly websites, ) showing my vast knowledge of Internet Marketing that I would miss the tell-tale signs of client burn-out:  eyes glazing over, arms crossed, leaning back in the chair and looking out the window wishing they were anywhere but in my office… What did I miss?  Showing my customers not only the WHY of social media (they already know it intuitively) but the HOW?

I saw this happen at a recent workshop I observed on Social Media.  It was excellent material and I was completely enthralled.  However, I heard questions from the audience that I didn’t feel were answered:

  • I don’t have TIME to manage Facebook – I really don’t want a second full-time job.
  • How do I know if anybody sees my posts on Facebook? (ie, ‘is this mic on?’)
  • How do I get people to “Like” my page?

Granted, you can’t always answer everyone’s needs in a one-hour workshop.  However, showing slides of statistics, graphs and quotes will do nothing but disengage your audience. Business owners already know they need to be on social media; they just don’t know the how yet.

Time Management:  Pick ONE that you love to post on – Facebook or Twitter and TIE them together.  That way, you post on one and it’ll show on the other.  Now, I realize there are pros out there who will squawk at this advice and you are absolutely right – in a perfect world, ALL the posts should be unique.  However, we live in the real world where time is money.  Tie them together – save yourself a headache.  The other nifty tool?  Hootsuite.  It posts to all of your networks. You can schedule your whole week out in advance.  Just make sure you check in daily to see if any new comments are in.

Getting Posts Noticed:  With all the algorithm changes, it IS very hard to get professional pages showing in newsfeeds.  I’ve found if I share my posts from my Got Clicks page onto my personal Facebook page, it helps with the number of people who see it.  If I have a seminar, I ask friends that I think would benefit to share it on their pages.  I shared fun photographs of my friends supporting one of my seminars (you’ll see the Selfie my good friend, Jerry took of him hanging one of my posters for my upcoming seminar in Middlebury and Williston).  If it’s fun, interesting and gets the point across, go ahead and post it!

Getting Likes to a Page:  Let’s say you don’t have a ton of friends on your personal page in Facebook, let alone your business page.  Find friends of yours who do have a regular following and ask them to recommend your page.  Another way is to have an offer – “Like” my page and get a gift certificate to ______”  Make it relevant to your business.  If it’s a gift card to Starbucks, so what?  But if it’s a discount to one of your products or services, it does 2 things:  allows people to check out your stuff and gets them buying with an upsell opportunity.

It’s Not All About YOU…  Don’t forget to LIKE other pages that compliment your business!  Not only should you “Like” them – COMMENT on their stories.  Chances are, they’ll comment back, or be more likely to share your content.  Don’t be spammy, be relevant.

Something in Common:  Find companies that compliment what you already do.  This is easily accomplished in Twitter.  Simply type in one of your keywords with a # in front:  #social media #paintedfurniture.  Do this and you’ll see which companies commented most recently.  Follow these pages, then look them up on Facebook to have a cross-promotion.

BUT… You could do ALL of this and STILL have no “Likes” to your business page.  Why?  Because you may have missed the most important lesson of entrepreneurship that no Facebook page, no blog – heck, no website could ever fix.  If you’d like to learn what that is, don’t miss “Got Clients” workshop.  The next session is listed HERE.

The Spirit of the Radio

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Begin the day with a friendly voice, a companion unobtrusive.  Plays that song that’s so elusive and the magic music makes your morning mood.

Rush

louieandsarahIn my house as a kid, we never went a morning without the radio playing in the kitchen over bowls of Fruit Loops.  In October 1985, my world had kinda turned upside down: I had just turned 20, my mother had died that August and I felt like a loser.  All of my friends were in college and here I was: mucking stalls for a living.  

A new radio team, Q-99’s Louie Manno and Jim Condon, went on FOREVER with this trivia question I knew the answer to.  I mucked 1 stall, 5 stalls, 20 stalls – still, no one answered.  I drove home, picked up the phone and answered the question.  I continued bantering with them for a good 5 minutes or so.  Louie said, “Hey you’ve got a great voice!”  I said, “Hey, have you got a job for me?”  He invited me down immediately.  My father cautioned me “Don’t get too excited, they might just be pulling your leg.”  I retorted, “Well, as you say, ‘Nothing ventured, nothing gained.’  I grabbed the keys and eagerly went to WJOY/WQCR to redeem my prize – a 6-pack of Cherry Coke, 2 tickets to “Steeltown” and a job.  I arrived in my Dad’s pick-up truck as a 20 year old would –  with fresh horse dung on my boots and the unrelenting smile only found on the faces of those who have been told, ‘nothing ventured, nothing gained.’  Who knew that 28 years later, I would sit in the audience, laughing at Louie’s antics and having the 6-pack of Cherry Coke bring back those sweet memories?  

I stood in the lobby where Laura, the receptionist (a.k.a. the glue that held the radio station together) told me to “wait – over there…way over there.” as I became painfully aware that my barn boots announced my arrival before I did.  I went deeper into the studio which felt like stepping into the control room of The Great and Powerful Oz – a tiny room of blinking lights and whirring cart machines that would soon hold music, interviews, joy and memories I would relish for the next 20+ years.  I loved radio, and apparently, radio loved me too, as my birthday, Christmas and Thanksgiving never went by without an endless stream of listeners feeding us pastries, asking about my son and genuinely calling with concern if I shared on my show that Tony had an ear infection, which always touched me.

I loved radio for awhile and then, all at once, I felt I was “pushing the buttons and reading the cards.” I had lost my Mojo, so to speak, and it became mechanical – I had lost my own Spirit of the Radio and knew a chapter was closing and another one beginning. I tried to hold on, but mounting bills and the endless hours radio demands tore me in two while I tried to raise my infant son as a single mom.

“Dan, Wendy needs to leave the lost boys.”  I announced clenching my fists in my lap as Dan Dubonet listened with that intensity that instantly terrified and intrigued me. I didn’t want to ask for a raise, because I knew they simply didn’t have it.  So I invented a way for me to make more money AND still keep my job as a DJ.  He knew he risked losing an announcer before I really knew, but he saw the bigger picture (thank GOD…) and helped me anyway.  I created “Reality 2000,” a life-sized game to teach kids how much it costs to work and live in Vermont.  He donated airtime to the project, he connected me to other people, he showed me the ropes of marketing.  Dan gave me the best education on the secrets of promotions than any 4-year University could ever provide.  I ran Reality 2000 for 2 years before being hired as the Area Marketing Manager for Adelphia.  I watched his daughter introduce him and all I could think of was her as a little girl sitting in his office, absorbing everything he did.  As she spoke, I could see her wit, humor and I thought to myself, “There’s a powerful woman in the making.”  You can see her for yourself below:

As I watched both of my mentors this past Saturday at the sold-out VAB Awards; the timing was not lost on me.  I’m facing another personal ending and another beginning just as I did when these 2 powerful men pushed me unwittingly into the magic of radio.  Isn’t it funny how we come full-circle in our lives sometimes to embrace something that was so sweet from our past and molded us into what we are today?

Salute to Louie and Dan who impacted my life in such wonderful ways.  I raise my glass and face the future assured.

Rebranding the Right Way

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tootsies7daysDaisiesAwardIt’s one thing to get the marketing message right for a new business, but what about a well-established, well-loved, successful business? That was the challenge that came into the shop a couple of months ago.  How do you transition clients over to the new brand?

Verrryyyy slooowwwly…

Beth Estey of Tootsie’s Mini Spa had a couple of dilemmas:

1)  Gift Certificates – The system she had was tricky for customers to order gift certificates and print them off.

2)  Rebranding – While Tootsies had received 5 Daysies awards for Best Pedicure, they were being pigeon-holed into that one service.  Many customers were surprised to learn of all the other offerings.  Beth needed a way to educate her clients that Tootsies was a lot more than playing footsies…

4)  Social Media – Tootsies has a very loyal following, how were we going to bring them to liking a new entity such as Mini Spa VT?

Here’s a before/after video of the transformation of the website.  You’ll see some of the ways we made it easier for Beth’s clients to buy from her.  What do you think?

Last Saturday, Beth conducted a “Win a Free Facial” Facebook contest which was very popular.  She gave me one so I could have the whole experience.  The result?  The REN products left my skin softer than a sugar glider.  She had light appetizers, she had another upsell opportunity of receiving a full-blown facial for $50.  She also took the care in writing down all the products used that day and emailing the list to the client so they knew the products.  Later, she’ll set up a coupon code so those same participants can use her new website to order REN products at a discount (how cool is THAT?)

As for transitioning the social media, Beth will use the techniques outlined in this blog post – again, it will go slow and steady so that clients aren’t jolted.  If you make it easy for your clients to continue buying from you, tell them what you’re doing, give them a forum to give an opinion (such as Facebook), you’re engaging your customers and have your hand on the pulse.

If your company needs a website makeover, let’s talk!