facebook for business
When I went from brunette to blonde about a year ago, I was scared to death. I was excited about the new color, yet, I wasn’t sure if it would suit my personality, my style. Would I fall victim to “dumb blonde” syndrome? While I had fun being blonde, I did go back to my “roots” and I’m chillin’ with the brunette thing again and loving it. When you start thinking about branding your company, it’s a much bigger commitment than changing the color of your hair, but it can sure stir up some strong emotions:
- Fear, (will they like my new style?)
- Excitement, (I can’t wait to ditch this old, tired persona, )
- Confusion, (is this good for business?)
I’m starting work with a very smart client who recognizes that her shop has out-scaled her branding. She’s known for one product,( in fact, she’s won numerous awards for it,) yet that niche has turned to a nightmare because she’s limited to one small window of opportunity for her business. Niche marketing is great, but you need to look down the road at other products and services. It’s healthy for businesses to reinvent themselves, just make certain you do it in a way that doesn’t confuse your existing following.
1) Brand with Sense: I know there’s been a lot of talk about the value (or devaluing) of keywords lately, but if you use common sense, you’ll know that if your domain name contains the keywords your customers will be typing into a search, it’s a pretty good idea to start with a solid domain name that tells what your product is in milliseconds.
2) Brand Across Platforms: If you’re going to change your image, go all the way. Don’t leave your blog with the old imagery and your website branded with the new logo. Check your content, too. Find and replace your old tag lines with new ones that will resonate with your customers.
3) Brand Your Social Media: Make sure your social media keeps up with the new branding. Yes, you can change the name of your business in both Facebook and Twitter. Here’s a GREAT youtube video on changing your name in Facebook and a very concise article on changing your name in Twitter
4) Respond: If you’re a brick-and-mortar entity, you know some are going to balk at change – it’s human nature. The most important thing you can do is get clear on how you feel about your branding and then spread that vibe through every media channel you can think of – Facebook, Twitter, Yelp. Make sure you respond promptly to your customer fan base with the reasons you made the change. It doesn’t need to be a diatribe, something like, “Yes, we loved the success we had with ABC brand, but now that we offer so much more, we feel the new name, DEF expresses more of our products and services. Thanks for the feedback, come back and see us and let us know in person how we can serve you in the future.”
Yes, it’s scary to rebrand, but sometimes it’s smart and necessary. If you need help with this very big step, I’m all ears…
This entry was posted in Facebook, Niche Marketing, Rebranding, SEO, Social Marketing, Social Media and tagged facebook for business, hotel internet marketing, how to rebrand your business, niche marketing, rebranding, Sarah Spencer, social media engagement.
Last week, I was on the Mark Johnson Show talking about internet marketing and of course, the typical questions came up: why do I care about a picture of somebody’s toast? A lot of people don’t “get” Facebook; what does her toast have to do with me selling my stuff? Every good sales pro knows: people buy people. They buy the storyteller, toast and all. Facebook is all about storytelling. Blogging is about elaborating on the story. You sell when your story’s compelling enough to convince your customer that you’re The One.
So you don’t think Facebook fits in your business model? Maybe it doesn’t – not every personality works for Facebook. Many balk at the idea of having to set-up a personal page in order to start your Facebook business page. For that client, LinkedIn may make more sense. For clients who don’t have a lot to say, a Twitter account may work better. Yes, take your comfort level into account, but more importantly, find out where your customers hang out. When you can envision your customers, you’ll have a much better chance of reaching them and making it easy for them to buy from you.
Facebook Conversation Starters:
Here are 5 Tips to help you start a conversation on Facebook:
- Like Your Clients – If you’re not following your clients on Facebook, why not? If you’re a B-to-B business, “like” their business pages. If you’re B-to-C, your business page cannot follow an individual, however, give them a reason to like your page.
- Offer Incentives – I offer $10 off my Got Clicks Tweak consultations for clients who “like” my page. Thank those who take advantage of it.
- Comment on Client Pages – Facebook is not all about you – once you “like” client pages with your own page, go ahead and comment on their feeds. Ask questions that will help them get clients.
- Share – It doesn’t hurt to share your client’s page with your Facebook fans. Chances are, they’ll appreciate it so much, they’ll be more than happy to reciprocate.
- Contests – I created a contest landing page that I change out on my Facebook page. Here’s a video to show you how to do it:
This entry was posted in Facebook, Social Marketing, Social Media and tagged facebook for business, facebookin for bucks, got clicks, Mark Johnson Show, Sarah Spencer, vt internet marketing firm, wdev.
About a month ago, I was talking to a client about promoting her business online and she decided Facebook might be the way to go. Now she has a very delicate situation – she works with young teenage girls 13-16 so obviously, she needed to be very careful what she posted. I could understand her trepidation about the whole process – especially after the high school teacher who lost her job due to her posts on Facebook. So- what do you post? What’s appropriate? What do you do if you get some nutcase bothering you on Facebook? Take a look at some of these ideas to help promote your business and to keep the negativity at bay:
Remember Your Mother – I tell my clients to be EXTREMELY careful what they post on Facebook. Great rule of thumb? Don’t post anything you wouldn’t want your mother to see. (wish my own kid took that one to heart…) Remember, these comments stay up FOREVER unless someone deletes them. For your kids? Colleges are now looking at Facebook postings, tweets and other social posts, so it can be a double-edged sword. Tell them to click the “privacy” lock if they just want to keep comments to their friends. Even then, nothing is fool-proof. Only post comments you would not be afraid to stand up for and defend. Now, you can click the “privacy” lock as well, however, it defeats the purpose of using Facebook for business. It’s your call…
Delete Delete Delete – I taught a class last week asking “what do I do with a nutcase?” Well, I pointed out that you can attract a nut with a newspaper ad that has your phone number, a radio ad that tells your store hours – the nice thing about Facebook is you can delete them. Worried about offending them? No problem! You can click “hide” if you simply don’t wish to see their posts.
How do I Get “Fans” to My Page? Ahhh.. yes, this is a little tricky, especially for those of you who don’t wish to build a big friends list on your personal account. I “friend” alot of people because my focus is on building online businesses sensiblyand affordably, so I am eager to connect with lots of different people. Then, I go ahead and suggest my page to these friends I’ve made on my personal Facebook page and it just grows from there. If you’re not comfortable with that, ask friends who have large lists to suggest your page to their friends. You can also do joint ventures with people who compliment what you already do; a cabinet maker can partner with an appliance store, a jewelry maker can join with a bridal gown shop. Then, it’s a win-win for all involved.
You Get What You Give: After I thought I had exhausted all fear on the subject of posting on Facebook, I still had people pointing to the high school teacher story like an Aesop cautionary fable and I just closed my teaching with this: You Get What You Give. I have made so many wonderful connections using Facebook – gone to shows and concerts I wouldn’t have known about. I’ve even had clients contact me through Facebook because of some funny post they read on my personal page and said it would be fun to work with Got Clicks. So yes, for every story about someone who has been “wronged” by the system, there are a thousand other stories to say what a great networking tool Facebook can be for a business that’s short on cash and long on creativity.
Yes, soon… VERY soon… my Facebookin’ for Bucks class will return. Stay tuned for when that launches